Denim designer/entrepreneur Scott Morrison announced the launch of his new denim brand, 3x1, in 2011. The name is derived from denim’s standard weaving construction, the 3x1 RHT (Right Hand Twill). ‘3 by 1' also represents Morrison’s third concept/founding of a jeans brand.Following the success of his first two brands, Morrison sought to create something that could not be replicated, and at the same time, capture the uniqueness of New York City. 3x1 is inspired not only by the city, but also by the people, the heightened pace, the international culture and its manufacturing and apparel legacy.